Imported wine enterprises should have the main qualification   Chinese enterprises engaged in the imported wine business in addition to industry and commerce, taxation and other formalities required for general operating companies should include alcohol in the registered place of business within the business qualifications, with imports alcohol business license and health permit.   also need to go to the relevant departments to handle the following procedures: receiving "foreign trade operators Registration Form" only after registration with foreign trade qualifications to the local Department of Commerce.   foreign trade operators should be on a registration seal "stamped registration form to the local customs, inspection and quarantine, foreign exchange, tax and other departments handled within 30 days to carry out the business of the foreign trade procedures.   Second, the selection of a high quality, beautifully packaged, and the price is right, marketable imported wines, sales and profitability of the enterprise market for imported wine business is critical to determine the vendor and product selection of imported wines. How to find and identify a wine? First, according to their strengths, and the geographical scope of operations, the amount of money and the ability to promote, determine the type of product agent, the price of wine grade and the annual purchase amount. Specifically looking for vendors by following the process and the way:   1, participate in wine fairs. At present, the domestic and international sessions of many professional wine exhibition and product push, agents Through these meetings, at the same time directly with many manufacturers face-to-face negotiations, according to their needs, compare quality, price, packaging, delivery agent conditions, etc.   2, browse for online   wine professional website through an online search and browse abroad, by e-mail, telephone and fax, and wine manufacturers. Communication, requiring manufacturers to choose the right product to send samples of wine appearance intuitive visits and tasting wine quality. Satisfaction after the price, delivery conditions for business negotiations, and finally signed a contract to handle the Chinese registered trademarks, and other related procedures.   3, through the introduction of specialized consulting firms or foreign business institutions in China, access to information of foreign winemakers hope to develop in China.   imported wine import tax   imported bottled wine current tax rate (the tax levied in RMB to pay): 1, tariffs: 14% (tariff: CIF - goods sold with × 14%);   value-added Tax: 17% (VAT: (CIF + tariff amount) × 17%);   consumption tax: 10% (consumption tax: (CIF + tariff amount) / (1 ~ 10%)] × 10%). Fourth, to handle the Chinese registered trademarks imports wine business enterprise should go to the local Commodity Inspection and Quarantine receive a form, prepare the following filings: 1, business license;   wine quality inspection and quarantine report;   enterprise the corresponding import the wine sample wine inspection and an inspection report by the State Administration of Commodity Inspection.   3, manufacturers 'production license "of the original printed pieces and asked (This certificate should be issued for the local institution or organization producing countries); 4, manufacturers' health permits," the original printed pieces and asked (this The certificate should be issued by the local institution or organization producing countries); 5, the wine production process, "the original manufacturers printed pieces and asked (only need a simple wine production process hint, and affix corporate seal or responsible signed.);   6, Chinese trademark design proofs. The the   retain the original front label displayed Foreign and Chinese label must have corresponding translations, and Chinese Name font is larger than the foreign language product name font. The proof must be a size as is, can be color prints. The above information is complete, the local Commodity Inspection Bureau reported to the examination and approval of the State Administration of Commodity Inspection to issuing the Chinese registered trademarks of ratification, a wine corresponding to a trademark. If a wine and then apply for a trademark, the Chinese name of the wine may not be the same. If the Chinese name already declared repeated need another named. Determine    5, the Chinese name of the imported wine  1, named after the grape variety name or vendor name, named after the Chinese name of the grapes or manufacturers;   2, origin named, named for its Chinese translation;   3, to the brand name in foreign language pronunciation corresponding general name transliteration of the Chinese characters. Note     VI, acceptance samples of wine, the postal company: postal generally opt for multinational courier company is better, so that one company throughout the delivery, easy to reduce transit and the entire track. Another large postal company due to the large volume of business, the more familiar and customs, import aspects by them on behalf of co-ordination.   2, loss prevention packaging: long-haul international mailing is fragile like wine, requiring manufacturers to do a good job of the the Loss Prevention packaging of the kind of wine.   3, like wine into the relevant Customs tax issues: domestic customs samples are sent abroad wine in general still have to charge customs duties, value added tax, consumption tax. Before the hair samples to determine which party is responsible for paying sample wine import tariffs, foreign-added "send a single shipper to pay tax by the courier companies to foreign collection, otherwise paid by the consignee. Many agents and vendors have been Customs experience imposition of high tariffs, impose high tariffs on to avoid Customs misjudgment commodity value, it is recommended to take the following measures: the number of postal   (1) the kind of wine is not too much time control about 10 bottles or 3 bottles each, otherwise Customs will be treated as a gift or consumer goods.   (2) to zip single and on the packaging must be marked "sample", and specify the wholesale price of a single bottle.   (3) the Customs tax consideration of personnel generally do not understand the actual value of the wine will be considered to belong to the high-end consumer goods imported wines, at the mall to see the retail value judgments like wine value, if the packaging is exquisite, from the European and American countries, the price of is high. Bottle labels, gift packaging and sample wine open, the bottle light body paste the easy numbered specify price, the event and the Customs disagreed, the Unpacking see such appearance, the Customs and Excise Department will change their views.   (4) postal company to play a business relationship, to provide them with the original offer letter exchanges, coordination instructions to Customs. Transport import-related note   plan ahead a good mode of transport in a predetermined position, to choose good transport company. Imported wine mainly in the domestic transport mainly Automotive transcontinental transport by sea and air, the bulk value wines in general, by sea-based, expensive or high-end wine of small quantities by air. Purchase contract before it is finalized, it should be investigated to select the mode of transport and transport agents, fixed positions as soon as possible. Avoid temporary select or change the impact of shipment delays affecting cash flow or cargo delays, especially the high summer temperatures, goods likely to cause delays at the pier freight yard wine temperature aging aging.   2, cargo transportation to avoid suffering from high temperature. Wine is brewing activity, are most afraid of high temperature during storage. Therefore to be considered to avoid high temperatures affect land transport and shipping process. Shipping to the shipping agent away from the heat source (boiler or engine compartment) goods placed under the waterline. Select the flight is best to regularly direct flights, avoid choosing those occasional or more midway bulk, a parked cargo handling in hot weather areas schedules.   3, in time for the shipping insurance. Bottled wine is fragile, insurance is very important, especially for high-value wines.   8, import customs clearance procedures wine to shore   food and beverage imports to shore procedures is the first commodity inspection Customs. If the commodity inspection OFF failed to materialize, the goods do not access for, to be refunded.   commodity inspection to check the declaration of goods in the cargo surveillance zone: whether the package meets the standard, the Chinese registered trademarks adequacy. Also on the cargo documentation audit, including health immunization card, a certificate issued by the exporting country, quality assurance, books and so on. "Prop" packaged packaging for the wine, if using wooden pallet fumigation certificate issued by the exporting country must also be audited. In addition, sampling goods. General sampling is one thousandth of the total number of goods. Verify compliance with the national imports of food hygiene standards, and kept the other rest of the sample testing.   in commodity inspection after the test is completed, the Customs report and pay tax. Procedures and other imported goods. Pay attention to the main Customs trial price of the to declare imported wine CIF authenticity of the review. It must prepare some data to convince, to avoid Customs distrust of pricing by the Customs and Excise Department (of course, than the original reporting high prices many), caused by the heavy burden of enterprises.   9, foreign wine makers to the China Merchants should pay attention to matters the   due many foreign wine makers see huge space of Chinese wine consumption market, have managed to to find business opportunities in China to identify Chinese agents. But many companies came to China through a variety of ways, mostly without success, so foreign manufacturers to China Merchants should mainly pay attention to the following questions:   1, we must first understand the Chinese wine consumption characteristics;   2, according to their own product structure, characteristics, quality grade, the scale of production determine consumer object, and then determine the type of agents and cooperation;   3, to find a suitable agent;   4, determine production and sales by the manufacturers kinds of grades of wine gradually enter the Chinese market, steps and promotion;   5, pay attention to the subject of wine design meets the consumer group identified;   6, to tie the agents make detailed sales promotion;   7, be patient, in order to achieve results in China, do not expect cheap good wine will be able to line. X. determine the value for money of the imported wine called "cost-effective" is: the quality of the wine / supplier price, the greater the ratio, the better, the more "value for money" or "value for money". Receive foreign like wine and quotes, how to determine whether it is worth the purchase of this wine or that "cost-effective"? The wine of this product can not simply rely on the quantitative analysis of scientific instruments, it is only through the human senses comparison tasting it, and then concluded. Cost is a relative term, are not familiar with the foreign the wines wholesale price or market price of the agents, the more difficult to judge on the cost, making this judgment, it is generally best to ask for advice the evaluation of some wine tasting players, ratio familiar with the product in the market, and according to the manufacturer's offer projections duty-paid price, wholesale price, retail price, take a look at whether the retail price than equivalent products low, if low more, the greater the gap, the cost-effective as possible. , It is easy to conclude that this work rely on the experience of tasting more. In general, Italy, Spain, wine its cost in the low-end products is better than France, Germany. In addition, for some of the wine samples, when the tasting, but also pay attention to the factory-year, to see whether in Drink, but also to "sober up" under the circumstances, feeling that there will be deviation or general tasting. 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